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Search Engine Marketing (SEM)
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Internet Marketing:

SEO

Search engine optimization of your site helps in increasing the visibility in the search engines like Google, Yahoo, MSN and top search engines, which enhances your business. Your site will be optimized for the keywords of your desire.

Why SEO?

Competitions are everywhere. To bring your site on top positions in the search engines like Google, Yahoo, MSN and others. SEO is a must to be ahead of all your competitors.

Techniques to bring the site:

Competitions are everywhere. To bring your site on top positions in the search engines like Google, Yahoo, MSN and others. SEO is a must to be ahead of all your competitors.

• Content Optimization
• Optimizing the Meta contents of your site
• Optimizing the images
• Changing the contents and titles to keep in pace with the changing technologies
• Link Building
• Making your ad link popular
• Participating in other sites in behalf of your site
• Making the Keyword Popular and other techniques of SEO to promote your site
• SEO of your site creates Brand Awareness among the internet users.


SEM

Online promotion of your product on various websites through banners and text ads, can be done via search engine marketing which is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through

Paid placement
Contextual advertising and
Paid inclusion


Why Internet Marketing:

Brings in quick traffic for your site
Better Online Branding
Better ROI (Return on Investment)
Lead Acquisition
When there is an influx in the traffic and leads, Internet Marketing keeps your leads in pace and intact.

Social Media Optimization:

SMO is a technique in bringing traffic rather bringing traffic from the search engines. Bringing traffic from search engines is the method of Search Engine Optimization.

Social Media Optimization (SMO) is a method of social media activity to bring in traffic and revenue to a particular site. SMO is one of two online methods of website optimization; the other method is search engine optimization or SEO.

There are two categories of SMO/Social SEO methods:

Social media optimization from Revolution Technologies includes,
RSS feed integration / aggregation
Social news
Sharing buttons
User rating
Polling tools


Incorporating third-party community functionalities like images and videos

Promotional activities in social media aside from the content being promoted, including: blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles.
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